Decision Session
A focused strategic decision with identifiable alternatives, a focused working session and written synthesis.
€600
Positioning and acquisition consulting
Your business has value. The market needs to understand it.
I identify where value and commercial opportunities are lost. Positioning, offer, sales process and acquisition must operate as one system.
The problem
The visible symptom is not always the cause.
More marketing activity does not repair an unclear offer or disconnected commercial process.
I examine economic impact, constraints, customer value, positioning and the route to purchase before proposing new execution.
Situations
Make the business easier to understand, choose and operate.
Too many priorities. No clear order.
When everything looks urgent, more marketing activity can mean more waste. Before producing another asset, identify the most consequential business constraint.
Your value exists. The market cannot read it.
Real quality is insufficient when prospects do not understand your difference or see credible proof. The buying decision then moves toward price.
You know the destination. The commercial system is missing.
Messages, enquiries, sales calls and follow-up must form one accountable process. Disconnected tools do not create a system.
The system is active. Value still leaks out.
A business can receive enquiries and still lose margin between qualification, proposals and follow-up. Fix friction before multiplying traffic.
The business works. Its direction cannot depend on one person.
If every decision returns to the founder, continuity is fragile. Clear priorities, responsibilities and measurement allow the system to operate without permanent improvisation.
Method
Five steps to build a clear direction.
01Diagnosis
Find where value escapes.
02Positioning
Clarify who should choose you and why.
03Offer
Make the proposal clear and defensible.
04System
Connect channels, people and sales.
05Acquisition
Validate demand and measure results.
The direction
Three levels of intervention. Separate responsibilities.
Complete Strategy
30 days to align diagnosis, positioning, offer, commercial process and acquisition.
From €3,500
Advisory
Strategic direction following Complete Strategy, minimum six months.
From €2,400/month
Selected work and collaborations
Experience across creative direction, digital work and commercial systems. No unverified performance claims.
PortfolioDiscuss your project
Tell me about your project.
Describe your business, the problem and what you need to achieve. I personally review your situation before proposing a conversation.