Positioning and acquisition consulting
Organising marketing means defining who decides what.
A content calendar is not an operating system. Assign ownership, priorities, criteria and feedback between marketing and sales.
The problem
The visible symptom is not always the cause.
A content calendar is not an operating system. Assign ownership, priorities, criteria and feedback between marketing and sales.
More marketing activity does not repair an unclear offer or disconnected commercial process.
The direction
Make the business easier to understand, choose and operate.
I examine economic impact, constraints, customer value, positioning and the route to purchase before proposing new execution.
Describe your business, the problem and what you need to achieve. I personally review your situation before proposing a conversation.
Commercial diagnosis
Start with economics before tools
Before allocating SEO, social, advertising or CRM, understand customer value, margin, delivery capacity and sales cycle. Otherwise teams optimise the wrong metrics.
Commercial diagnosis
Give each stage clear ownership
Who decides the positioning? Who approves the offer, qualifies demand, follows up and measures opportunity quality? Accountability avoids losing customers between teams.
Commercial diagnosis
Strategy, system, execution
Decide what must be true, build the process, then allocate tools and people. Reverse that order and execution continually needs rework.
Method
Five steps to build a clear direction.
Find where value escapes.
Clarify who should choose you and why.
Make the proposal clear and defensible.
Connect channels, people and sales.
Validate demand and measure results.
Tell me about your project.
Describe your business, the problem and what you need to achieve. I personally review your situation before proposing a conversation.
Discuss your project