Positioning and acquisition consulting
The issue is not which department is right.
Marketing and sales may optimise different metrics while the business loses qualified opportunities. Shared definitions and feedback correct the gap.
The problem
The visible symptom is not always the cause.
Marketing and sales may optimise different metrics while the business loses qualified opportunities. Shared definitions and feedback correct the gap.
More marketing activity does not repair an unclear offer or disconnected commercial process.
The direction
Make the business easier to understand, choose and operate.
I examine economic impact, constraints, customer value, positioning and the route to purchase before proposing new execution.
Describe your business, the problem and what you need to achieve. I personally review your situation before proposing a conversation.
Commercial diagnosis
Lead volume and lead quality are not opposing truths
Marketing may report enquiries and sales may report poor fit. Both may be right. Examine the promise, form, qualification and first conversation.
Commercial diagnosis
Missing information has a cost
If sales does not know what the prospect saw, it restarts discovery. If marketing never learns who purchased, campaigns optimise the wrong signal. Feedback must travel in both directions.
Commercial diagnosis
Agree stages before building a dashboard
Define handovers and responsibilities first. Then connect CPL, response time, proposal conversion and customer economics.
Method
Five steps to build a clear direction.
Find where value escapes.
Clarify who should choose you and why.
Make the proposal clear and defensible.
Connect channels, people and sales.
Validate demand and measure results.
Tell me about your project.
Describe your business, the problem and what you need to achieve. I personally review your situation before proposing a conversation.
Discuss your project